---
title: Analytics and attribution
slug: analytics
description: How Personizely measures results: goals, server-side revenue attribution, Shopify order tracking and profit, reports, statistics, breakdowns and traffic filtering.
docTags: 
createdAt: 2026-10-16T19:44:09.809Z
---

Personizely measures every campaign and widget against the goals you choose, credits conversions and revenue to what each visitor saw within your attribution window, and reports conversion rate, revenue per visitor, profit per visitor and AOV with a frequentist or Bayesian statistical method. On Shopify, purchases are recorded server-side from Shopify order data. The pages in this section explain how goals, attribution, order tracking, reports, statistics, breakdowns, filters and traffic filtering work.

- [Goals](docId\:XSkE1LjM1yiNhLBzpr1B1)
- [Revenue attribution](docId\:jpQKiTTVFyptseo8UEQOD)
- [Shopify order tracking and profit](docId\:hS2Gsx3K3YcJ2NRssNAmX)
- [Custom checkouts: GoKwik, ShipRocket, Shopflo](docId\:X4-4KmLJTdX84oVkwOtfJ)
- [Reading campaign reports](docId\:Xb9pSvXG7zF45wIEXc7Sp)
- [Statistics methodology](docId\:Jl7imbqyTMR8uy4RyPYQL)
- [Report breakdowns](docId\:ZDWN--CnotgUh_OgPNtui)
- [Report filters, outliers and resetting stats](docId\:lTocNv-A4qdZG05vt1x51)
- [Traffic filtering and bots](docId\:MWdeRj4GbBA4xc9hEv_mn)
- [Dashboard](docId\:FmKwGbgJbllAF3aR2nVdJ)