---
title: Attentive integration
slug: attentive
description: How the Personizely Attentive integration works: OAuth connection, the Add contact action and sign-up source ID, custom attributes sent and consent.
docTags: 
createdAt: 2026-10-17T09:59:00.630Z
---

The Attentive integration subscribes visitors who sign up through Personizely widgets to your Attentive SMS and email marketing program, through a sign-up source you choose, and saves their Personizely profile data as Attentive custom attributes. Use it when your popups collect phone numbers and you send SMS with Attentive.

**Available on:** all platforms. SMS and email.

## Connect Attentive

1. Go to **Settings → Integrations**, find **Attentive** (under **SMS**) and click **Connect**.
2. Log in to Attentive and approve access. You're sent back to Personizely.

## What's synced

| Personizely field              | Attentive               |
| ------------------------------ | ----------------------- |
| Phone                          | Subscriber phone number |
| Email                          | Subscriber email        |
| Every other field with a value | Custom attribute        |

Custom attribute names are the Personizely field name in lowercase with spaces and symbols replaced by underscores: "Skin type" becomes `skin_type`, "First name" becomes `first_name`. Use them in Attentive segments and journeys.

The subscriber also carries the Personizely visitor ID as an external identifier, which helps if you reconcile data later.

## Automation actions

Add this under **Automation → Action in → Attentive**. It needs an email address or a phone number on the visitor's profile.

| Action          | What it does                                                                                                                     | Options                                     |
| --------------- | -------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------- |
| **Add contact** | Subscribes the visitor to marketing through the sign-up source, if they aren't subscribed yet, and saves their custom attributes | **Signup source ID** (for example `111222`) |

How it runs:

1. Personizely checks whether the visitor's email is already subscribed in Attentive.
2. If not, it creates a **marketing** subscription for the visitor's phone number and email through your sign-up source.
3. In every case, it saves the visitor's profile fields as custom attributes, so returning subscribers get their attributes updated.

## Sign-up source ID

The sign-up source tells Attentive where the subscriber came from and which compliance flow applies, such as the opt-in confirmation text a new SMS subscriber receives. Create or find an API sign-up source in your Attentive account and copy its ID into **Signup source ID**. If you're not sure which one to use, ask your Attentive contact for the sign-up source ID for a third-party popup.

Use different sign-up sources for different widgets to see which popup brings in subscribers in Attentive's reporting.

## Target filters

Attentive has no list filter in Personizely, and changes in Attentive aren't synced back. To keep a popup from asking existing subscribers again, target with the [Visitor fields filter](docId:8O0nDK0HiHXgMjILAg_OC) filter, for example "Phone is empty". See also [Email list and tag filters](docId\:bDZFefAR-ceJy5XgJmNrv) for platforms that do sync lists.

## Gotchas

- **Compliance messages come from Attentive.** Personizely doesn't send the opt-in confirmation text; Attentive does, according to the sign-up source. Test with your own number before going live.
- **Already-subscribed check uses the email.** A visitor whose email is already subscribed isn't subscribed again, even through a different sign-up source; only their attributes are updated.
- **Show your SMS terms in the form.** The action creates a marketing subscription, so the form must carry the consent language Attentive and your region require.
- **No click-ID identification.** Attentive links don't identify visitors in Personizely. Use [Identifying visitors](docId\:Q2m71k4qe54obA5WmAvBT) if you need it.
- **No unsubscribe action.** Unsubscribes are handled in Attentive (for example by replying STOP).

## Examples

- **Two-step email + SMS popup:** step 1 collects email; step 2 asks for the phone number with SMS terms and runs **Add contact** with your popup's sign-up source ID.
- **Spin-to-win for SMS:** a [Wheel of Fortune (spin to win)](docId\:JcWZSU62Aey_O6TOlpQah) gated by a Form with Phone; the Form runs **Add contact**, and the prize code is shown on the next step.
- **Segment by quiz answer:** a survey stores "Skin type"; Attentive receives `skin_type` and segments journeys by it.

## Related

- [Email and SMS integrations](docId\:q8l96CeLAKMNxvuIxhl7v)
- [Integrations](docId\:YweYsNdyWfChY1Z9KMneN)
- [Form element](docId:_32XhaAm6KMwlL3_ZIH25)
- [Widget automations](docId\:J2UM-jhfDgQFopQlTvf_l)
- [Postscript integration](docId\:EpLm8rV8KxPhsd0PYgQON)