---
title: Branding
slug: branding
description: Learn how to customize your brand defaults for designing widgets with our comprehensive guide. Set your primary and secondary colors for buttons and backgrounds, default background color for widgets and new sections, and default text color and font for al
docTags: 
createdAt: 2021-10-26T09:54:44.000Z
---

The branding settings allow you to set your brand defaults in order to make it easier to design widgets that match your brand. The empty widget templates and all of the elements that you drag on drop on the widget will be on-brand by default.

### Primary color

This color will be used for buttons and for the teaser background color.

### Secondary color

This color will be used for the secondary buttons.

### Background color

This color will be used as the default one for your widgets and new columns/sections.

### Text color

This color will be used as the default for all text elements (like text, headline, and cart progress).

### Text font

This font is going to be used as the default one for all text elements (like text, headline, and cart progress).

### Buttons font

This font is going to be used as the default for all buttons and for the teaser.



:::hint{type="info"}
These settings will not affect any existing widgets. 
:::