--- title: Campaign pages and URL matching slug: campaign-pages description: How campaign pages match URLs in Personizely: single page, multiple pages with rules or RegExp, all pages, the Include query option and which page wins. docTags: createdAt: 2026-10-16T19:39:27.415Z --- A page in Personizely defines where a content or split URL campaign runs. It's a reusable URL rule: a single URL, a set of URLs matched by rules or a regular expression, or every page of your site. Pages are shared across your website, so you can reuse one page definition in several campaigns. **Used by:** [Content A/B testing with the visual editor](docId\:sRIV2YbnueXGJTEWlxZl8) and [Split URL testing (redirect tests)](docId\:R06oXC0hOujmKKrYWv2U2). Theme, template, price, shipping and full-stack campaigns don't use pages. ## How matching works Matching is done in the visitor's browser, on every page load, against the **path** of the current URL (for example `/products/linen-shirt`). The domain is ignored, so a page matches on every domain where your snippet runs. The query string (`?color=blue`) is ignored too, unless you turn on **Include query**. | Type | Matches | Notes | | ------------------ | --------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------- | | **Single page** | Exactly one path | The **URL** you enter is reduced to its path. `https://shop.com/pages/about` matches `/pages/about` only, not `/pages/about/team`. | | **Multiple pages** | Every path that passes your **Rules** or **RegExp** | Needs an **Editor URL** for content campaigns: the URL the visual editor opens. | | **All pages** | Every page | Needs an **Editor URL** for content campaigns. Not available for split URL tests. | ### Rules Each rule is *Include* or *Exclude* pages *containing*, *equaling*, *starting with* or *ending with* a path. With two or more rules, you choose whether the page must match **any** or **all** of them. - An **Include** rule passes when the path matches. - An **Exclude** rule passes when the path does **not** match. So, to mean "all product pages except one", combine the rules with **all**: | Policy | Operator | Path | | ------- | ------------- | --------------------- | | Include | starting with | `/products/` | | Exclude | equaling | `/products/gift-card` | With **any**, the same two rules would match almost every page, because any page that isn't the gift card passes the Exclude rule. Rules are case-sensitive and compare plain text. *containing* `/collections` also matches `/collections-archive`. ### RegExp With **RegExp**, the **Pattern** is a JavaScript regular expression tested against the path (plus the query, if **Include query** is on). It matches if the pattern is found anywhere in the path, so anchor it with `^` and `$` when you mean the whole path. - `^/products/[^/]+$`: every product page, but not `/products/x/reviews`. - `^/collections/(shirts|pants)`: the shirts and pants collections, including filtered and paginated URLs. - `^/(en|fr)/pages/faq$`: the FAQ page in two locale folders. An invalid regular expression never matches. In [Split URL testing (redirect tests)](docId\:R06oXC0hOujmKKrYWv2U2), capture groups such as `$1` can be reused in the redirect URL. ### Include query With **Include query** on, the query string is part of what's matched. For a **Single page**, the URL must then match exactly, including every parameter in the same order. Leave it off unless the query string is what distinguishes the page, for example `/search?q=sale`. ## When several pages match A campaign can have several pages. If more than one matches the current URL, the most specific wins: **Single page** first, then **Multiple pages**, then **All pages**. The variation's changes for the winning page are applied, and the view is recorded against that page. ## Set up a page 1. In the campaign, under **Pages**, click **Create a page**, or pick an existing page from the list. 2. Choose **Single page**, **Multiple pages** or **All pages**, and give it a **Name**. 3. Enter the **URL**, or for multiple and all pages the **Editor URL**. 4. For **Multiple pages**, choose **Rules** or **RegExp** and define them. 5. Turn on **Include query** if needed, and click **Save**. | Option | What it does | Values / default | | ---------------- | ------------------------------------------------------------------------ | ------------------------------------------------ | | Type | How URLs are matched | Single page (default), Multiple pages, All pages | | Name | Label shown in the campaign and reports | Required | | URL / Editor URL | The page to match (single), or the page the editor opens (multiple, all) | A full URL | | Match mode | Multiple pages only | Rules (default), RegExp | | Match | How several rules combine | any (default), all | | Rule | Include/Exclude + containing/equaling/starting with/ending with + path | Include, containing | | Pattern | RegExp mode only | JavaScript regular expression | | Include query | Match the query string too | Off | ## Behavior details and limitations - **Pages are shared.** Editing a page changes it in every campaign that uses it. Create a new page if you need a variant of an existing one. - **Removing a page from a campaign deletes its changes.** The variations' changes for that page are removed from the campaign. A campaign must keep at least one page. - **The path doesn't include the domain.** If you run the same snippet on several domains (for example per-market domains), a page matches on all of them. Use a [Targets](docId\:tWNdHNIcvVf9rNerxrynw) to limit the campaign by domain or market. - **Trailing slashes matter.** `/pages/about` and `/pages/about/` are different paths. Use **Multiple pages** with *starting with*, or a pattern like `^/pages/about/?$`, if both can occur. - **Reports can be filtered by page.** A campaign with several pages can be filtered to a single page in its report. See [Reading campaign reports](docId\:Xb9pSvXG7zF45wIEXc7Sp). ## Examples - **One landing page:** Single page, URL `https://shop.com/pages/summer-sale`. - **All blog articles:** Multiple pages, Rules, *Include pages starting with `/blogs/news/`*. - **Every product page in Shopify, including collection-scoped URLs:** Multiple pages, RegExp, `/products/[^/]+$`. ## Related - [Content A/B testing with the visual editor](docId\:sRIV2YbnueXGJTEWlxZl8) - [Split URL testing (redirect tests)](docId\:R06oXC0hOujmKKrYWv2U2) - [Targets](docId\:tWNdHNIcvVf9rNerxrynw) - [Campaigns](docId\:hAZBczeudrJR-hCayEnOs)