---
title: Campaign types
slug: campaign-types
description: All Personizely campaign types: visual content changes, split URL, Shopify theme, template, price and shipping tests, and full-stack tests with feature flags.
docTags: 
createdAt: 2026-10-17T12:49:21.756Z
---

Personizely has seven campaign types, each changing a different part of your store, and every one can run as an A/B test or as a personalization.

| Type                                                                       | What it changes                                                                                         | Platforms                                     | Runs as                   |
| -------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------- | --------------------------------------------- | ------------------------- |
| [Content A/B testing with the visual editor](docId\:sRIV2YbnueXGJTEWlxZl8) | Text, images, styles, layout and custom code on your pages, through the visual editor                   | All                                           | A/B test, personalization |
| [Split URL testing (redirect tests)](docId\:R06oXC0hOujmKKrYWv2U2)         | Redirects visitors from one page to another URL                                                         | All                                           | A/B test, personalization |
| [Theme testing (Shopify)](docId\:Xe-_Oqk65z22_p9JZV0LN)                    | Shows a different Shopify theme                                                                         | Shopify                                       | A/B test, personalization |
| [Template testing (Shopify)](docId:9lUkx0Md8Jw22KSJuaSFR)                  | Shows a different Shopify template for products, collections, pages, blog posts or the homepage         | Shopify                                       | A/B test, personalization |
| [Price testing (Shopify)](docId\:k09ScNP8hbEGghopBunro)                    | Changes product prices on the storefront and at checkout                                                | Shopify                                       | A/B test, personalization |
| [Shipping rate testing (Shopify)](docId\:Al3S-vh-b2RViqzyQCLIt)            | Replaces shipping rates at checkout                                                                     | Shopify Plus, Advanced and development stores | A/B test, personalization |
| [Full-stack experiments and feature flags](docId\:OVRIbT_8RdOHkPkqg1u1S)   | Nothing by itself: your code reads the visitor's variation and feature flags through the JavaScript API | All                                           | A/B test, personalization |

To show a variation to a specific audience instead of testing, see [Personalizations](docId\:IEMreg0HgryEu6cNJiJcP).