---
title: Device
slug: device
description: Increase user engagement and conversions on your website by targeting visitors based on their device type. This document explores the benefits of utilizing device filters, such as optimized content delivery and personalized product recommendations. Learn 
docTags: 
createdAt: 2021-01-19T16:50:23.000Z
---

Target visitors based on the type of device they are accessing the site from. By understanding the device type, you ensure a consistent and tailored user experience.

### Options

You can select a device type from a dropdown menu. The list includes options such as Desktop, Laptop, Tablet, Mobile, and other devices.

### Use Cases

1. **Optimized content delivery -** Create widgets that are tailored for the screen size and capabilities of a specific device, ensuring optimal readability and user interaction.
2. **Product recommendations -** For e-commerce platforms, the device filter can assist in suggesting device-compatible or related products. For instance, smartphone users might receive recommendations for mobile accessories, while desktop users see computer peripherals.

### How to Use

1. Go to the 'Targets' section in the Personizely dashboard.
2. Click "Create target" and name it.
3. Opt for 'Add Filter' and select 'Device' from the dropdown.
4. From the ensuing dropdown menu, choose the device type(s) you aim to target
5. Finalize your selection and save the filter. It's now ready to be used in your widgets & campaigns.

### Notes

- Leveraging the "Device" filter is crucial in an era of diverse screen sizes and device capabilities. Misaligned content can significantly impact user satisfaction and conversion rates.