--- title: Email list and tag filters slug: email-list-filters description: How email list filters work in Personizely: target by Mailchimp, Brevo, ActiveCampaign, ConvertKit, Ometria and other lists or tags, and what to set up. docTags: createdAt: 2026-10-17T09:46:51.799Z --- Email list and tag filters match visitors by their status in your email marketing platform: whether they're subscribed to a list, have a tag, or signed up through a form. Use them to hide signup popups from existing subscribers, show list-specific offers, or personalize your site for a segment you already manage in your email tool. **Available on:** all platforms. **Requires:** the matching integration connected in **Integrations**. Each filter appears in the filter menu once its integration is connected. ## Available filters | Filter (as shown in the app) | Platform | Options | | ---------------------------- | ---------------- | ------------------------------------------------------------------------- | | **Mailchimp List** | Mailchimp | Visitor is subscribed / not subscribed to the following lists (audiences) | | **Brevo List** | Brevo | Visitor is subscribed / not subscribed to the following lists | | **Active Campaign List** | ActiveCampaign | Visitor is subscribed / not subscribed to the following lists | | **Active Campaign Tag** | ActiveCampaign | Visitor has / does not have the following tags | | **ConvertKit Form** | ConvertKit (Kit) | Visitor is subscribed / not subscribed to the following forms | | **ConvertKit Tag** | ConvertKit (Kit) | Visitor has / does not have the following tags | | **Campaign Monitor List** | Campaign Monitor | Visitor is subscribed / not subscribed to the following lists | | **GetResponse List** | GetResponse | Visitor is subscribed / not subscribed to the following lists | | **AWeber List** | AWeber | Visitor is subscribed / not subscribed to the following lists | | **iContact List** | iContact | Visitor is subscribed / not subscribed to the following lists | | **MailerLite List** | MailerLite | Visitor is subscribed / not subscribed to the following groups | | **SendPulse List** | SendPulse | Visitor is subscribed / not subscribed to the following address books | | **Ometria List** | Ometria | Visitor is in / not in the following lists | ## How it's evaluated You pick one or more lists, tags or forms from your connected account. | Option | Matches when | | --------------------------------- | ------------------------------------------------------------------------------------ | | is subscribed / has / is in | The visitor is in **at least one** of the selected lists, tags or forms | | is not subscribed / does not have | The visitor is in **none** of them. Visitors Personizely doesn't know yet also match | | not in (Ometria) | The visitor is a known Ometria contact who is in none of the selected lists | These filters take a moment to resolve at the start of a page view. Content that depends on them stays hidden until they have. ### Where the data comes from **All platforms except Ometria.** When you connect the integration, Personizely creates webhooks in your email platform so it receives subscribe, unsubscribe, tag and profile-update notifications. You don't need to set them up yourself. Each notification is matched to a visitor by email address and updates that visitor's lists, tags or forms in Personizely. This means: 1. **The visitor must be known by email.** Personizely only records memberships for visitors whose email it already has, for example from a Personizely form, `ply.identifyVisitor`, a tracked email link or a Shopify login. See [Identifying visitors](docId\:Q2m71k4qe54obA5WmAvBT). 2. **Changes are recorded from the time you connect.** Existing memberships aren't imported. A contact who joined a list before you connected the integration is recognized after their next subscription, tag or profile change in that platform. 3. **Signups through Personizely are covered.** When a Personizely form adds a visitor to a list, the platform reports the subscription back, and the filter starts matching for that visitor shortly afterwards. **Ometria.** Membership is checked with Ometria each time the filter is evaluated, so it's always current. The visitor must be linked to an Ometria contact: they arrived through an Ometria email link, or Personizely sent them to Ometria from a form. ## Setup 1. Go to **Integrations** and connect your email platform. 2. Open a target, click **Add filter** and choose the platform's list, tag or form filter. 3. Choose the status (for example **subscribed**) and select one or more lists, tags or forms. 4. Use the target in a campaign or in a widget's [Target rule](docId\:lKIsRCLhPiFzzx8QqEhXw). ## Behavior details - **Anonymous visitors count as "not subscribed".** A first-time visitor matches **is not subscribed** and **does not have**. This is usually what you want for signup popups. - **Ometria "not in" needs a known contact.** A visitor Personizely can't link to Ometria matches neither **in** nor **not in**. To target everyone outside a list, put "Ometria List: in \[list]" in a group set to **don't match**. - **Device changes.** Memberships are stored with the visitor. A subscriber on a new device is recognized once they're identified on it, for example by clicking a tracked link in your emails. - **Unsubscribes.** An unsubscribe notification removes the visitor from that list. In ConvertKit (Kit), an unsubscribe removes them from all forms. - **Disconnecting.** If you disconnect the integration, its filters stop being updated. ## Examples - **Don't show the newsletter popup to subscribers:** Target rule "Show to" a target with "Mailchimp List: Visitor is not subscribed to Newsletter". - **Customer-only content:** "Active Campaign Tag: Visitor has the following tags: customer" for a personalization that replaces the homepage's first-order discount with a loyalty message. - **Lapsed-subscriber win-back:** "Ometria List: Visitor is in Lapsed 90 days" for a bar with a come-back offer. ## Related - [Integrations](docId\:YweYsNdyWfChY1Z9KMneN) - [Identifying visitors](docId\:Q2m71k4qe54obA5WmAvBT) - [Visitor fields filter](docId:8O0nDK0HiHXgMjILAg_OC) - [Targets](docId\:tWNdHNIcvVf9rNerxrynw) - [Form element](docId:_32XhaAm6KMwlL3_ZIH25) - [Contacts and form submissions](docId\:r6fb_qyzgxzRzBTFzO5AX)