9min

Goals

Goals help track Personizely's overall performance and ROI on your website. If your marketing goal is to push visitors to purchase, submit a form, or visit a certain page - it might make sense to set up a goal for it in order to see Personizely's impact on these marketing lifecycle events.

Goals represent events happening on your website and can be of three types:

  1. Pageview
  2. Click
  3. Custom

Pageview

This event represents a specific page being viewed by a website visitor. The goal will be automatically registered once the pageview event happens. The goals of this type have the following properties:

  1. Page - the page path (without the domain name or https://)
  2. Value - the value attributed to this goal. This value will be attributed to any widgets or campaigns that the visitor interacted with or viewed within the attribution period.

Click

This event represents a click on a specific element inside your website's page. The goal will be automatically registered once the click happens. The goals of this type have the following properties:

  1. CSS Selector - the CSS selector of the element that should trigger the goal attribution event. Please refer to this article to learn how to find out the selector of the desired element.
  2. Value - the value attributed to this goal. This value will be attributed to any widgets or campaigns that the visitor interacted with or viewed within the attribution period.

Custom

This event can be triggered using our Client SDK. It can be any event happening on your website. The goals of this type have the following properties:

  1. Default value - the default value attributed to this goal (if no value passed when using the SDK). This value will be attributed to any widgets or campaigns that the visitor interacted with or viewed within the attribution period.

The attribution period

The attribution period is of 7 days. This means that if a visitor hits a goal, the value of this goal and a goal hit will be attributed to every personalization campaign that the visitor has seen and to every widget that this visitor converted on during this period if the widget or campaign has the respective goal being tracked in its settings.



Updated 08 Feb 2022
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