---
title: Last page view
slug: last-page-view
description: Looking for information? Unfortunately, this document does not contain any content.
docTags: 
createdAt: 2022-06-03T06:29:23.000Z
---

Enables targeted engagement based on a visitor’s most recent page view on your website. This filter is particularly useful for tailoring experiences and messages based on the latest point of a visitor's journey.

### Options

- **View Condition**
  - **was** 
  - **was not** 
- **Time Frame**
  - **In the last** - Focuses on visitors whose last page view occurred within a defined number of recent days.
  - **On or after** - Targets visitors whose most recent page view happened on or after a specified date.
  - **Before** - Aims at visitors whose last page view was before a certain date.

### Use cases

- **Time-sensitive re-engagement** - For visitors whose last interaction with your site was a few days ago, as indicated by the 'was' condition set to a specific time frame, create widgets that reignite their interest, perhaps by highlighting what’s new since their last visit.
- **Seasonal or event-based targeting** - For visitors whose last visit coincides with a past season or event (using 'in the last' or 'before' conditions), create tailored content that reflects or builds upon that season or event, enhancing their connection to the experience.
- **Lapsed user re-activation - **Target visitors who haven’t been to your site for an extended period (using the 'was' condition with a longer time frame) with re-engagement strategies like special welcome back offers or updates on major changes.

### How to use

- Go to the 'Targets' section in your Personizely dashboard.
- Choose 'Add Filter' and select 'Last Page View'.
- Begin by selecting the appropriate condition: was or was not.
- Define the time frame for identifying the last page view, using options like 'In the last', 'On or after', or 'Before'.
- Save the filter settings. The Target is now prepared for use in your Widgets and Campaigns.