Popups are the widgets that appear in the middle and cover all of the site's content. They prove to be one of the most effective ones, while also being the most intrusive ones too.
The popup widget is the only one that has a backdrop. The backdrop is the layer that covers the website and is located between the popup and the site's body itself. The backdrop has the following settings:
Color - The color of the backdrop Opacity - How opaque should the backdrop be, the more opaque, the less website content is going to be visible Blur - How much blur should be applied to the site content Action - The action which should be performed if the visitor clicks on the backdrop. Can be set to close the popup or to do nothing.