---
title: ShipRocket/Shopify goal tracking
slug: shiprocketshopify-goal-tracking
docTags: 
createdAt: 2025-08-23T09:23:17.607Z
---

Due to the fact that Shopify is not consistently sending orders/paid events via webhooks for ShipRocket orders, there are issues with accurate tracking of purchases in Personizely.

In order to mitigate that, you can create a custom pixel that subscribes to ShipRocket pixel events and relays them to Personizely.

Here are the steps you need to take:

### Create the goals in Personizely

Go to Settings -> Goals and create a custom event goal. Specify a name, for example: ShipRocket purchase. Here are the available events for ShipRocket:

- sr\_purchase - the purchase event
- sr\_checkout\_start - the checkout initiation event

Once created, use these goals in your widgets and campaigns to track performance.