---
title: Targeting filters
slug: targeting-filters
description: Every Personizely targeting filter in one place: visitor history, traffic source, device and location, page data, Shopify commerce data, visitor fields and email lists.
docTags: 
createdAt: 2026-10-17T09:46:32.468Z
---

These are all the filters you can combine in a [Targets](docId\:tWNdHNIcvVf9rNerxrynw), grouped by the kind of data they use; each page explains the filter's options, how it's evaluated and its limitations.

## Visitor history

- [First visit filter](docId\:fGmP81BEgI2OB_XcTqS3v)
- [First page view filter](docId\:l-c7qonrbDKGnXe77aXiO)
- [Last page view filter](docId\:mV7kQpZBJpJhM0WQx8Y8f)
- [Visit history filter](docId\:X2A_4qbwnVGo6bLNG6z7S)
- [Page view history filter](docId\:cbgtuQws2DZ-TgM7gNEIf)
- [Entry page filter](docId\:jEK9GwVtqP2GlfFj7M7lz)

## Behavior

- [Widget history filter](docId\:ay2ODKE7j7zS4TXMlrdJg)
- [Goal history filter](docId:-4jySLfqdzYfvDqDrBG-q)
- [Event history filter](docId\:rFOpxArbQHQ-Nqnu_OxBd)

## Traffic source

- [UTM parameters filter](docId\:nKodTTYkgmB8OALDcQnYh)
- [Query string filter](docId\:imJz2jaBT2xMGXv_rRXTQ)
- [Referrer filter](docId\:KOpscrlQHA3ArGC0-Z-2o)

## Device and browser

- [Device filter](docId\:vR58N_wd6XJgoJ_q1-Ixo)
- [OS filter](docId\:fG8wq17MIs1ehFuspD9hw)
- [Browser filter](docId:2ktTy3r2QvNOmdKLn8tDb)
- [Locale filter](docId:_YmfwafdGziLOLgs6KRqd)

## Location and time

- [Location filter](docId\:f0_rJIZ9q-sSEhVSncFcF)
- [Weather filter](docId\:UYX4x5yijPGGAfSzXdDlV)
- [Visitor's time filter](docId\:Ik4P5_nm0DxnpHwWbyTxr)

## Page data

- [Selector filter](docId\:zMFeHgYc7ZdX3-gJUW6Xh)
- [Cookie filter](docId:-3lZaQ8y88bclP2jMdSis)
- [Website data filter](docId\:t7McdBecTBU7854X7jVcj)

## Shopify commerce data

- [Cart value filter](docId\:M5UXU-yZyhbPfzZs-_wzn)
- [Cart size filter](docId\:mehX8MapSOt6H1JFPc5sL)
- [Cart items filter](docId\:MPvhK6atwDto5BEUURrDr)
- [Market filter (Shopify Markets)](docId\:Oz8__1Au4l_3Adg9hF1Kx)
- [Customer filter (Shopify)](docId\:ytjG6yjMEqRctiOZie7Ow)
- [Order history filter](docId\:bV0w3-JjkCkmH-za_dK3g)

## Visitor fields and email lists

- [Visitor fields filter](docId:8O0nDK0HiHXgMjILAg_OC)
- [Company filter (B2B targeting)](docId\:X4Ri5pG4iBbhbo_g6N1Bg)
- [Email list and tag filters](docId\:bDZFefAR-ceJy5XgJmNrv)