Track widget conversion
Track widget conversion is the automation that tells Personizely a widget did its job: the visitor submitted the form, clicked the offer or landed on a prize. Each run counts one conversion. Conversions drive the widget's conversion rate, decide which views get credit for goals and revenue, and feed the "converted" option of the Frequency rule.
Available on: all platforms.
How it works
- You add Track widget conversion to the element that represents success. It's added automatically to new Button, Survey, Products and Form elements.
- When that element's event happens (click, submit, timer or cart progress reaching its goal, or a wheel landing on the segment), the conversion is recorded.
- In the visitor's browser, the widget is marked as converted straight away. On Personizely's servers, the event is marked as converted and the widget's and variation's conversion counts go up by one.
What a conversion changes
Area | Effect |
|---|---|
Widget stats | Conversion rate = conversions ÷ views. Each run counts once, so a visitor who converts on two different views counts twice. |
Goals and revenue | A widget's goals are credited only to views that converted, unless Attribute on view is on in the widget's Goals card. See Goals and Revenue attribution. |
Frequency | Enables "Stop once converted" and "Pause for duration once converted". |
Steps | The widget forgets its saved step, so the next time it opens it starts at the first step. See Steps. |
Teaser | Closing a converted widget closes it instead of minimizing it to the teaser. |
Configuration
Track widget conversion has no options. Add it under Interaction → Automation → Add action, with Action in set to Personizely.
Removing it shows a warning: "If you remove this action you will not be able to track conversions and revenue of this element in this widget."
Behavior details and limitations
- Put it on the success element only. A "No thanks" button with this automation would count rejections as conversions. Templates already place it correctly, including on the prize segments of wheel templates.
- Each element counts separately. If both a "Get offer" button and the form on the next step track conversions, a visitor who uses both counts two conversions.
- A/B tests with a control group. The control group sees nothing and can't convert, so Conversion rate isn't available as a metric when an experiment has a control group. Use goal conversion rate or revenue per visitor. See Widget A/B testing.
- Preview doesn't count. Conversions aren't recorded in preview.
- Closing after converting is still a close for the Frequency rule.
Examples
- Lead form: Form with Track widget conversion (default) and Go to step "Thank you".
- Click-through offer: Button "Shop the sale" with Open URL and Track widget conversion.
- Spin to win: Track widget conversion on every prize segment, not on "No luck" segments.
Troubleshooting
- Conversion rate is 0% → the automation was removed, or it's on an element visitors don't use.
- Goals show no revenue for the widget → no views converted and Attribute on view is off.
- "Stop once converted" doesn't stop the widget → the element visitors use doesn't have this automation.