The traffic split option for in a personalization campaign allows you to split the traffic up between the personalized variation and a control group that would see the unchanged content. This would allow you to understand the impact that your campaign is having on your website conversion. To track this you would have to set up at least one goal for the campaign.

Learn how to optimize your personalization campaigns with the traffic split option. By dividing traffic between a personalized variation and a control group, you can accurately measure the impact on website conversion. Discover the steps to set up goals a

Goals

Traffic split

brand

First visit

First page view

Last page view

Visit history

Page view history

Widget history

Order history

UTM Parameters

Query string

Fields

Referrer

Entry page

Cookie

Location

Browser

Device

Locale

Visitor's time

Selector

Cart value

Cart size

Cart items

Customer

Targeting

Personizely Documentation

Documentation

Overview

Account

Integrations

Custom fields

Placeholders

Parsers (Data Parsing Engine)

Branding

Settings

Dashboard

Popup widgets

Bar widgets

Callout widgets

Embedded widgets

Widget types

Cart progress

Product

Messenger

Coupon

HTML Code

Timer

Video

Social

Divider

Spacer

Form

Survey

Subscribe

Button

Image

Text

Headline

Widget elements

Widget steps

Track widget conversion

Show widget

Execute JavaScript code

Change field value

Send webhook

Send alert

Automations

Triggers

Rules

Close triggers

Scheduling

Widget display options

A/B Testing

Widgets

Pages

Variations

Personalization

Client SDK

Website data