Target visitors based on specific UTM parameters in the URL. UTM (Urchin Tracking Module) parameters are custom text strings appended to URLs to track source, medium, campaign name, term, and content for analytics purposes. By targeting these parameters, you can deliver specific content or offers to visitors arriving from different marketing channels or campaigns.
The UTM Parameters filter can include several UTM conditions. In case multiple UTM conditions are selected - the filter will match visitors for whom all of the conditions match.
- UTM Parameter - the parameter to be targeted (e.g., "utm_source", "utm_medium", "utm_campaign", "utm_term", "utm_content").
- Is - The UTM parameter matches the exact value provided.
- Is Not - The UTM parameter doesn’t match the specified value.
- Contains - The UTM parameter has a value that contains the specific substring.
- Does Not Contain - The UTM parameter’s value doesn’t have the specified substring.
- Is Empty - The UTM parameter is present in the URL but doesn't have a value.
- Is Not Empty - The UTM parameter exists in the URL and has a value.
- Value - the value to compare against the UTM parameter value based on the condition.
- Source-specific offers - Tailor offers or content to visitors coming from specific sources by targeting the "utm_source" parameter (e.g., display exclusive content for users coming from Facebook or a newsletter).
- Ad targeting - Double down on the offers inside your ads by promoting matching offers when visitors land on your website.
- Personalization campaign - Display customized pages to visitors, using email or marketing campaigns for a personalized website experience, by targeting users with a specific "utm_campaign" value.
- Content variation - If you're promoting different pieces of content through various channels, use the "utm_content" parameter to differentiate and engage users based on the content they interact with.
- Keyword engagement - Using the "utm_term" parameter, engage visitors who arrived through specific keywords or search terms.
- Access the "Targets" section within the Personizely dashboard.
- Click "Create target" and name it.
- Opt for 'Add Filter' and choose 'UTM Parameters'.
- From the dropdown, select the desired UTM parameter.
- Choose the appropriate condition. (Multiple UTM Parameters can be selected)
- Input the value or substring you wish to target in the "Value Input".
- Save the changes. Your Target is now set to be used in your Widgets and Campaigns.