Targeting
Cart value
4min
Target visitors based on the total monetary value of items present in their shopping cart. By gauging the cart's value, you can employ nuanced strategies to encourage finalization of the purchase, upsell, or provide relevant incentives.
- Condition
- At least - Targets visitors whose cart value meets or exceeds a specified amount.
- Less - Targets visitors whose cart value is under the designated amount.
- Value - the monetary amount to compare against the cart value based on the condition. The value here is configured in the store's base currency but will be converted accordingly based on the currency selected by the site visitors.
- Threshold offers - When a visitor's cart value is just below a free shipping threshold (e.g., $50), use the "At Least" condition to offer an incentive to add more items and achieve free shipping.
- Personalized upselling - If a visitor's cart value reaches a premium tier, use the "At Least" condition to show them exclusive or premium products that align with their apparent spending preferences.
- Budget shoppers - Identify visitors using the "Less" condition who have lower cart values and offer them deals, discounts, or product recommendations that suit a tighter budget.
- Access the 'Targets' section within the Personizely dashboard.
- Click "Create target" and name it.
- Select 'Add Filter' and select 'Cart Value'.
- Start by picking a condition — either "At Least" or "Less".
- Post-condition selection, input the desired monetary amount as the threshold.
- Confirm the settings and save the filter. The Target is now ready to be used in your Widgets.
This trigger is only available for Shopify & Wix users now.
