Targeting

Cart size

4min

Target visitors based on the number of items in their shopping cart. By assessing the size of the cart, widgets can be tailored to promote bundle deals, suggest related products, or offer specific discounts, ensuring a more personalized shopping experience for the visitor.

Options

This filter provides the following conditions for targeting:

  1. Condition
    • At Least - Targets visitors with a cart size that meets or exceeds a specified number of items.
    • Less - Targets visitors with a cart size below the designated number of items.
    • Specify the number of items post-condition selection.
  2. Cart size - the number of items in the cart counted based on the "Count method" option.
  3. Count method
    • Total - Refers to the total number of items in the cart, counting multiples of the same item separately.
    • Distinct - Counts only unique items in the cart, regardless of quantity.

Use cases

  1. Bundle deals - Offer bundle deals to visitors with specific cart sizes.
  2. Bulk buying - For visitors with larger total cart sizes, provide bulk buying discounts or special offers.
  3. Recommendations - For visitors with fewer items (using the "Less" condition and "Distinct" item type), recommend complementary products to round out their purchase.
  4. Encourage add-ons - If a visitor's total cart size is below a certain threshold, suggest add-ons or essential items to increase their cart size.
  5. Enforce quantity - If you need a minimum number of products for an order to be placed.

How to use

  1. Navigate to the 'Targets' section in the Personizely dashboard.
  2. Click "Create target" and name it.
  3. Choose 'Add Filter' and select 'Cart Size'.
  4. Choose your desired condition — either "At Least" or "Less".
  5. Input the desired number of items as the threshold.
  6. Decide between "Total" or "Distinct" items.
  7. Confirm and save your filter settings.

This trigger is only available for Shopify & Wix users now.



Updated 25 Mar 2024
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