Targeting
Cart items
4min
Target visitors based on the items present in their shopping cart. Recognizing the specific items or combination of items a visitor has in their cart allows for deeper personalization strategies, enhancing the chance for conversion, upselling opportunities, and creating a tailored shopping experience.
- Condition
- All of - Targets visitors who have all of the specified products in their cart.
- None of - Targets visitors who do not have any of the specified products in their cart.
- Any of - Targets visitors who have at least one of the specified products in their cart.
- Products - a list of products that should be present in the cart or not based on the selected condition.
- Product bundle recommendations - If a visitor has "Product A" in their cart and the campaign targets those with "Any of" condition for "Product A", recommend "Product B" which pairs well with it.
- Exclusivity offers - For visitors with high-end products in their cart (selected via the dropdown), present them with exclusive offers or complementary products.
- Avoid redundancy - Using the "None of" condition, ensure that visitors who already have a promotional item in their cart aren't shown the same promotion again.
- Mixed product promotions - If aiming for a promotion that requires a combination of products (e.g., a shirt and trousers), use the "All of" condition to identify visitors with both items and offer a combo deal.
- Navigate to the 'Targets' section of the Personizely dashboard.
- Click "Create target" and name it.
- Choose 'Add Filter' and then select 'Cart Items'.
- Begin with the condition selection—choose from "All of", "None of", or "Any of".
- Based on the chosen condition, pick relevant products from the dropdown menu.
- Confirm and save the filter. You can now use the new target in your widgets.
This trigger is only available for Shopify & Wix users now.
