Pages rule
The Pages rule shows a widget only on the pages you list, or on every page except them. Pages are matched by their path, the part of the URL after the domain, such as /products/linen-shirt, and you can use wildcards to match whole sections of your site.
Available on: all platforms.
How it works
The rule reads Show on (or Don't show on) followed by a list of paths. The widget passes when the current page matches any path in the list (or, with Don't show on, none of them). It's checked when the page loads.
Path syntax
Pattern | Matches | Doesn't match |
|---|---|---|
/pricing | /pricing, /pricing/ | /pricing/annual, /Pricing |
/ | The homepage | Any other page |
/blogs/* | /blogs/news | /blogs/news/first-post, /blogs/ |
/blogs/** | /blogs/, /blogs/news, /blogs/news/first-post | /blogs |
/collections/*/products/* | /collections/sale/products/linen-shirt | /products/linen-shirt |
- * matches exactly one path segment: any characters except /, at least one.
- ** matches anything, including several segments, or nothing at all.
- Matching is case-sensitive and covers the whole path. /pricing doesn't match /pricing-plans. The pattern /pricing* matches /pricing-plans but not /pricing itself, so list both when you need both.
- A trailing slash on the visited page is ignored: /pricing also matches /pricing/. The reverse isn't true: the pattern /pricing/ doesn't match /pricing.
- The domain, query string and # fragment are ignored. /search matches /search?q=shoes. To check a query parameter, use the Query string rule.
When you paste a full URL, Personizely keeps only its path. If you forget the leading /, it's added for you.
Configuration
Option | What it does | Values / default |
|---|---|---|
Show on / Don't show on | Include or exclude the listed pages | Show on |
Pages | The paths to match | One or more paths, wildcards allowed |
Templates
Under Add rule → Use template → Page-based:
Template | Rule it creates | Platforms |
|---|---|---|
Show on homepage | Show on / | All |
Don't show on homepage | Don't show on / | All |
Show on product pages | Show on /products/**, /collections/*/products/* | Shopify |
Show on collection pages | Show on /collections/* | Shopify |
Show on cart page | Show on /cart | Shopify |
Behavior details and limitations
- Shopify market and language URLs. Stores with subfolder markets or languages use paths such as /fr/products/linen-shirt. The templates above don't match them. Add the prefixed patterns too (for example /fr/products/**), or use the Product pages rule, which recognizes the product page whatever the URL.
- /blogs/* is narrower than it looks. * stops at the next /. Use ** for a section and everything under it.
- Combine rules for exceptions. Add one Pages rule with Show on /products/** and a second with Don't show on /products/gift-card. Both must pass.
- Checked at page load. On themes that change pages without a full reload, the rule is checked again after each detected page change.
Examples
- Everywhere except the cart and account pages: Don't show on /cart, /account, /account/**.
- Blog posts only: Show on /blogs/*/*.
- Landing pages: Show on /pages/summer-sale, /pages/black-friday.
Troubleshooting
- Widget doesn't show on a page you listed → check the exact path and its case in the address bar. A localized store may prefix it with /en-us or similar.
- Widget shows on the page with a query string you wanted to exclude → query strings are ignored by this rule. Add a Query string rule.