Placeholders

6min
In Personizely's widget's text and personalizations, you can use dynamic text content to make the content even more relevant.
There are 4 types of placeholders now:
Visitor properties
Query string parameters
Javascript variables
Dateime placeholders
The placeholders have the following format:
{type.property or 'fallback text'}
The properties are going to be described below, while the fallback text stands for the text in case the property value is null.
Visitor properties
You can use placeholders to show visitors' properties right in the text of your widgets or personalized regions. Here's the list of the placeholders:
firstName
lastName
phone
email
bio
companyName
companyTitle
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This placeholder has the following format:
{visitor.property or 'fallback'} - with fallback
{visitor.property} - without fallback
For custom fields use the following format:
{visitor.customField[id] or 'fallback'} - with fallback
{visitor.customField[id]} - without fallback
Where id is the numeric id of the custom field which you can find in Settings -> Custom Fields
Examples:
{visitor.firstName} - for showing the visitor's first name
{visitor.customField[1]} - for showing the value of the custom field with id 1
Geo data
You can use placeholders to show geo data values right in the text of your widgets or personalized regions. Here's the list of the placeholders:
country (country code)
countryName
region
city
This placeholder has the following format:
{geo.property or 'fallback'} - with fallback
{geo.property} - without fallback
Examples:
{geo.countryName or 'your area'} - for showing visitor country or fallback to 'your area' in case it couldn't be detected
Querystring parameters
You can extract text from the url query string parameters to show them in the personalization text. This works really great with ads where you can place the keyword inside the query string.
This placeholder has the following format:
{query.parameter or 'fallback'} - with fallback
{query.parameter} - without fallback
Examples:
{query.utm_term or 'no term'} - would show the value of the ?utm_term query string. So if the URL is https://site.com/?utm_term=SEO, it will evaluate to SEO
{query.ref} - would show the value of the ?ref query string. So if the URL is https://site.com/?ref=Friend, it will evaluate to Friend
Data parameters
You can include data from website data﻿ using placeholders.
This placeholder has the following format:
{data.key or 'fallback'} - with fallback
{data.key} - without fallback
Examples:
{data.cartSize or '0'} - would show the value of the cartSize value from your website data object.
Date/time placeholders
You can use placeholders to show the current date, time, and other date/time-related properties right in the text of your widgets or personalized regions. Here's the list of the placeholders:
date - the current date in the user string format
hour - current hour, e.g. 17
minute - current minute, e.g. 45
day - current day, e.g. 31
month - current month, e.g. 1
year - current year, e.g. 2019
dayOfWeek - current day of the week, e.g. Tuesday
timeOfDay - the current time of the day, one of morning, afternoon, evening, night
season - current season, one of winter, spring, summer, autumn
This placeholder has the following format:
{datetime.property}
Examples:
{datetime.date} - would show the current date in a user string format
{datetime.dayOfWeek} - would show the current day of the week, e.g. Tuesday
Javascript variables
If there is something that you can expose as JS variables, you could is it in the personalizations too
This placeholder has the following format:
{variable.variableName or 'fallback'} - with fallback
{variable.variableName} - without fallback
Examples:
{variable.document.title} - would show the current tab's title
A/B Testing
JS API