The dashboard presents you with an overview of all of the important metrics within Personizely. These metrcis are:
The number of times your personalization campaigns have been viewed in the given period. The control variation views are also counted here.
The number of times your widgets have been viewed in the given period.
The number of unique visitors that have seen your widgets in the given period.
The number of times a visitor has converted on a widget. The widget has to have an element with a Track widget conversion action in order for the conversion event to be registered and displayed here.
The total value earned by Personizely. This includes both the widgets and the campaign attributed earnings. If the visitor sees a campaign or converts on a widget and then proceeds to hit a goal, within the attribution window period, the value of that goal is going to be attributed to them and it will add up to show this metric in the dashboard.
The total number of new contacts generated by forms inside Personizely widgets.
The metrics can be filtered by date. There are four timeframes:
- Day - the metrics for the last 24 hours
- Last week - the metrics for the last week
- Last month - the metrics for the last month
- Overall - the metrics for all time