Targeting
Query string
3min
Target visitors based on specific query strings present in the URL. Query strings are the portion of a URL where data is passed to a web application and/or back-end database. By targeting specific query strings, you can cater unique content or offers to segments of your audience based on their interactions, online search, or the source of their visit.
- Query string - the query string parameter to target (e.g., "utm_campaign", "ref", "q", etc.).
- Condition
- Is - Matches the exact value of the query string.
- Is Not - The query string doesn’t match the specified value.
- Contains - The query string contains a specific substring.
- Does Not Contain - The query string doesn’t have the specified substring.
- Is Empty - The query string is present but has no value.
- Is Not Empty - The query string has a value.
- Value - the value to compare against the query string value based on the condition.
- Personalization campaign - Display customized pages to visitors, by synergizing email or marketing campaigns with personalized website experience.
- Special offers - Have a partnership with another brand or influencer? Offer exclusive content or deals to visitors coming through a unique referral link with a specific query string.
- Search intent - Detect your visitors' intent by the queries they are using to search your website.
- Survey responses - If you're directing users to your site post-survey completion, use query strings to provide customized thank-you messages or offers.
- Navigate to the "Targets" section within the Personizely dashboard.
- Click on "Create target" and name it.
- Choose 'Add Filter' and select 'Query String'.
- Input the desired query string parameter.
- Select the appropriate condition from the dropdown.
- Depending on the condition, enter the expected value or leave it blank to be dynamic.
- Save the changes. Your Target is now ready to be used within your Widgets and Campaigns.
