Theme A/B tests

theme experiments allow you to a/b test between your store’s default theme and any other theme available in your shopify store this can be useful for testing a new theme or improvements made to a duplicated version of your main theme how it works creating the campaign – you select one or more variation themes from your available shopify themes the default (currently published) theme is always used as the control activating the campaign – once activated, personizely automatically redirects visitors to a shopify theme preview link for the assigned variation theme redirection the redirect occurs immediately as the visitor lands on your site to avoid any visual flash or inconsistency query parameters like preview theme id are automatically removed from the url after redirection to make the experience seamless and transparent to the visitor sticky variations – personizely keeps the assigned variation consistent for each visitor using local storage, ensuring they always see the same theme across sessions no flicker experience – to ensure a seamless redirect and eliminate flicker, the personizely script should be loaded in synchronous mode (non async), allowing it to run as early as possible configuration variations variations each a/b test campaign in {{brand}} has an original variation by default, which acts as a control group visitors who see this variation won't see any changes, but a view is going to be recorded then you can add multiple variations to a campaign and assign each of them a percentage share the sum of all shares will always be 100 for each variation you can select the theme assigned to it a theme can be only assigned once per campaign traffic allocation the traffic allocation option allows only exposing a subset of visitors to a campaign this is helpful for high traffic websites that don't want to run the campaign to all visitors at once, or when a test run is needed to make sure everything runs smoothly before exposing the whole audience to the campaign goals setting up goals for your campaign allows you to track the performance of the campaign you can set up multiple goals a campaign requires at least one goal, and one of the goals can be set us a favorite, which will make it selected by default in this campaign's report/analytics once a visitor sees one of the variations of a campaign, the campaign is going to be assigned a view then, if this visitor reaches one of the goals specified in the campaign settings, the campaign is going to be assigned a conversion this breakdown can be seen on the campaign's report page requirements the variation themes must exist in your shopify account the personizely script must be installed synchronously for the redirect to occur instantly this campaign type is only available for shopify users now