URL Split tests

url split experiments allow you to a/b test between two or more fully independent pages on your website by redirecting visitors to alternative urls this method is ideal for testing different versions of standalone landing pages or entire multi page funnels how it works creating the campaign – you define one or more variation urls for each original page in your campaign each variation will have a corresponding target url where visitors will be redirected activating the campaign – when the campaign is live, personizely redirects visitors to their assigned variation url before the page finishes loading, making the experience seamless redirection behavior visitors falling into a variation are redirected immediately to the corresponding variation url the redirect is designed to occur early enough to prevent flicker or visual disruption multi page support – a single url split test can include multiple original urls , allowing you to test entire page funnels each variation can define a matching url for every page in the funnel advanced settings per page replace original url – each variation url can be configured to replace the visible url , so the visitor sees the original path in their address bar even after redirection preserve query parameters – you can choose to pass through query strings from the original url to the variation url this is useful for preserving tracking and analytics data sticky variations – visitors remain in the same variation across sessions and pages using personizely’s local storage based stickiness no flicker experience – to ensure redirections happen instantly, we recommend loading the personizely script in synchronous mode (non async) configuration pages a url split test can be configured to run on one or multiple pages only pages which are of the "single page" type can be used for this campaign type when using more than one page, you will have to configure the alternate url for these extra pages for each variation as well variations each a/b test campaign in {{brand}} has an original variation by default, which acts as a control group visitors who see this variation won't see any changes, but a view is going to be recorded then you can add multiple variations to a campaign and assign each of them a percentage share the sum of all shares will always be 100 for each variation page pair, you have to set the alternative url besides the url, there are 2 more options you can set replace original url – each variation url can be configured to replace the visible url , so the visitor sees the original path in their address bar even after redirection preserve query parameters – you can choose to pass through query strings from the original url to the variation url this is useful for preserving tracking and analytics data traffic allocation the traffic allocation option allows only exposing a subset of visitors to a campaign this is helpful for high traffic websites that don't want to run the campaign to all visitors at once, or when a test run is needed to make sure everything runs smoothly before exposing the whole audience to the campaign goals setting up goals for your campaign allows you to track the performance of the campaign you can set up multiple goals a campaign requires at least one goal, and one of the goals can be set us a favorite, which will make it selected by default in this campaign's report/analytics once a visitor sees one of the variations of a campaign, the campaign is going to be assigned a view then, if this visitor reaches one of the goals specified in the campaign settings, the campaign is going to be assigned a conversion this breakdown can be seen on the campaign's report page requirements all variation urls must exist and be publicly accessible the personizely script must be installed synchronously on all pages involved in the split test