Targeting
Browser
4min
Target visitors based on the web browser they use to access your site. Recognizing the type and version of the browser is key for tailoring experiences, ensuring content compatibility, and capitalizing on browser-specific functionalities.
Users can make a selection from a dropdown menu, which lists a variety of popular web browsers, including but not limited to Chrome, Firefox, Safari, Edge, Internet Explorer, Opera, and others.
- Browser-specific customizations - Deliver tailored experiences, such as promoting a Chrome extension solely to Chrome users or guiding Edge users towards features optimized for their browsers.
- Strategic promotions - If partnering with a specific browser brand or promoting browser-specific products/services, use the filter to target ads, banners, or promotions to users of that specific browser.
- Personalized recommendations - For websites offering tools or plugins, offer browser-specific recommendations. For instance, present browser themes or add-ons that are compatible with the user's current browser.
- Navigate to the 'Targets' section of the Personizely dashboard.
- Click "Create target" and name it.
- Choose 'Add Filter' and then select 'Browser' from the available options.
- From the dropdown, pick the browser(s) you wish to target
- Confirm your choice, and save the filter. Now it can be used in your widgets & campaigns.
- Due to the diverse nature of how different browsers interpret and display web content, the "Browser" filter becomes indispensable for creating experiences that resonate with every user.
