The "Device" filter enables users to target or exclude visitors based on the type of device they are accessing the site from. By understanding the device type, you ensure a consistent and tailored user experience.
Users can select a device type from a dropdown menu. The list typically includes options such as Desktop, Laptop, Tablet, Mobile, and other devices.
- Optimized Content Delivery: Create widgets that are tailored for the screen size and capabilities of a specific device, ensuring optimal readability and user interaction.
- Product Recommendations: For e-commerce platforms, the device filter can assist in suggesting device-compatible or related products. For instance, smartphone users might receive recommendations for mobile accessories, while desktop users see computer peripherals.
How to Use:
- Go to the 'Targets' section in the Personizely dashboard.
- Opt for 'Add Filter' and select 'Device' from the dropdown.
- From the ensuing dropdown menu, choose the device type(s) you aim to target
- Finalize your selection and save the filter. It's now ready to be used in your widgets & campaigns.
- Leveraging the "Device" filter is crucial in an era of diverse screen sizes and device capabilities. Misaligned content can significantly impact user satisfaction and conversion rates.
- For an even more detailed segmentation, consider using the "Device" filter in tandem with the "OS" filter.