Targeting
OS
6min
Description:
The "OS" filter facilitates targeting or excluding visitors based on the operating system they are using. The operating system can provide insights into device types, user behaviours, and preferences.
Selection:
Users can choose an operating system from a dropdown menu. The list includes various OS options such as Windows, macOS, Linux, Android, iOS, and others.
Use Cases:
- Optimized Widgets and Pop-ups: Some visual elements might look or function differently across operating systems. The OS filter allows you to serve optimized widgets or pop-ups that are tailored to the aesthetic and functionality of a specific OS
- Tailored Recommendations: For e-commerce platforms selling tech products or software, the OS filter can help in suggesting products that are compatible with the visitor's operating system. For instance, recommending Mac-compatible accessories to macOS users.
How to Use:
- Navigate to the 'Targets' section in the Personizely dashboard.
- Click on 'Add Filter' and select 'OS' from the available options.
- From the dropdown menu, choose the desired operating system(s) you wish to target or exclude.
- Confirm your selection and save the filter. It's now ready to be used in your widgets & campaigns.
Notes:
- While the "OS" filter provides a macro-level view of device preference, combining it with other filters like "Browser" can offer even more granular targeting.