The "Location" filter enables users to target or exclude visitors based on their geographical location. This location is determined through stored browser data.
- Country: Target or exclude visitors from specific countries.
- Region/State: Further refine targeting within a country by specifying regions or states.
- City: Achieve granular targeting by focusing on specific cities.
- Localized Promotions: Use the location filter to show promotions or deals that are specific to a certain geographic region. This is useful for retail chains with different offers in different locales.
- Legal Compliance: For businesses operating in multiple countries, use the location filter to display content that aligns with local laws and regulations, such as age restrictions or legal disclaimers.
- Shipping Information: Tailor shipping details and costs based on the visitor's geographic location.
- Seasonal or Event-Based Campaigns: During local or national holidays or events, use the Location filter to present related products, offers, or content. For example, showing winter clothing to visitors from colder regions.
- Local Business Hours: Display customer service or store hours based on the visitor's local time zone, enhancing the overall user experience and expectations.
- Exclusivity by Geography: Some products or services may only be available in certain locations. Use this filter to show or hide these based on the visitor's location.
- Multi-Currency Support: While Personizely does offer specific tools for currency, businesses can also use the Location filter as a way to infer currency preferences and adjust pricing displays accordingly.
How to Use:
- Go to the 'Targeting' section in the Personizely dashboard.
- Select 'Add Filter' and choose 'Location'.
- Specify the geographical location(s): Country, Region/State, or City name.
- Save the filter. It's now ready to be applied in the widgets & campaigns.
- The accuracy of location-based targeting largely depends on the IP address data. Some users may use VPNs or other tools that can alter perceived location.