Location

The "Location" filter enables users to target or exclude visitors based on their geographical location. This location is determined through stored browser data.

Options

1. Country: Target or exclude visitors from specific countries.
2. Region/State: Further refine targeting within a country by specifying regions or states.
3. City: Achieve granular targeting by focusing on specific cities.

Use Cases

1. Localized Promotions: Use the location filter to show promotions or deals that are specific to a certain geographic region. This is useful for retail chains with different offers in different locales.
2. Legal Compliance: For businesses operating in multiple countries, use the location filter to display content that aligns with local laws and regulations, such as age restrictions or legal disclaimers.
3. Shipping Information: Tailor shipping details and costs based on the visitor's geographic location.
4. Seasonal or Event-Based Campaigns: During local or national holidays or events, use the Location filter to present related products, offers, or content. For example, showing winter clothing to visitors from colder regions.
5. Local Business Hours: Display customer service or store hours based on the visitor's local time zone, enhancing the overall user experience and expectations.
6. Exclusivity by Geography: Some products or services may only be available in certain locations. Use this filter to show or hide these based on the visitor's location.
7. Multi-Currency Support: While Personizely does offer specific tools for currency, businesses can also use the Location filter as a way to infer currency preferences and adjust pricing displays accordingly.

How to Use:

1. Go to the 'Targeting' section in the Personizely dashboard.
2. Select 'Add Filter' and choose 'Location'.
3. Specify the geographical location(s): Country, Region/State, or City name.
4. Save the filter. It's now ready to be applied in the widgets & campaigns.

Notes:

• The accuracy of location-based targeting largely depends on the IP address data. Some users may use VPNs or other tools that can alter perceived location.