Targeting
Cookie
4min
Target visitors based on specific cookies stored in their browsers. This becomes a powerful tool for refining campaigns & widgets based on a user's prior interactions with the website, as evidenced by the presence, absence, or value of certain cookies.
- Cookie name - the cookie name as it's represented in browser cookies.
- Condition
- Is - Value matches the specified value.
- Is not - Value does not match the specified value.
- Contains - The cookie contains a specific value or string.
- Does not contain - The cookie doesn't contain a specific value or string.
- Is empty - Specified cookie but no set value.
- Is not empty - Targets visitors with a specified cookie and any value.
- Is higher than - The cookie value is higher than the specified numerical value.
- Is lower than - The cookie value is lower than the specified numerical value.
- Value - the value to compare against the cookie value based on the condition.
- Exclusive Content - Target visitors who have a membership cookie with exclusive content or offers.
- Returning Visitors - For visitors who have a cookie indicating previous visits but no purchases, present them with a limited-time offer to encourage conversions.
- Special Offers - For visitors with a loyalty cookie indicating a certain number of visits or purchases, provide special offers or discounts.
- Exclusive Access - Display or hide special offers exclusively to customers who are logged in.
- Navigate to the 'Targets' section in the Personizely dashboard.
- Click on "Create target" and name it.
- Choose 'Add Filter' and select 'Cookie'.
- Specify the Cookie ID or name in the provided input field.
- Choose the desired value condition from the list.
- Input the corresponding value, if applicable.
- Confirm and save your filter settings.
- Pairing the "Cookie" filter with "Cart Value" or "Cart Size" offers powerful insights, enabling tailored retargeting based on both past and present shopping behavior.
- Using the "Cookie" filter alongside "Location" or "Visitor's Time" can optimize content display based on previous interactions and current real-time context.
