Targets
Cookie
4 min
target visitors based on specific cookies stored in their browsers this becomes a powerful tool for refining campaigns & widgets based on a user's prior interactions with the website, as evidenced by the presence, absence, or value of certain cookies options cookie name the cookie name as it's represented in browser cookies condition is value matches the specified value is not value does not match the specified value contains the co okie contains a specific value or string does not contain the cookie doesn't contain a specific value or string is empty specified cookie but no set value is not empty targets visitors with a specified cookie and any value is higher than the cookie value is higher than the specified numerical value is lower than the cookie value is lower than the specified numerical value value the value to compare against the cookie value based on the condition use cases exclusive content target visitors who have a membership cookie with exclusive content or offers returning visitors for visitors who have a cookie indicating previous visits but no purchases, present them with a limited time offer to encourage conversions special offers for visitors with a loyalty cookie indicating a certain number of visits or purchases, provide special offers or discounts exclusive access display or hide special offers exclusively to customers who are logged in how to use navigate to the 'targets' section in the personizely dashboard click on "create target" and name it choose 'add filter' and select 'cookie' specify the cookie id or name in the provided input field choose the desired value condition from the list input the corresponding value, if applicable confirm and save your filter settings notes pairing the "cookie" filter with "cart value" or "cart size" offers powerful insights, enabling tailored retargeting based on both past and present shopping behavior using the "cookie" filter alongside "location" or "visitor's time" can optimize content display based on previous interactions and current real time context
