Targeting
Referrer
3min
Target visitors based on the external source or web page that directed them to your website. It allows for a comprehensive understanding of traffic sources, ensuring personalized experiences for visitors coming from specific platforms, sites, or campaigns. Referrer data persists across sessions, capturing the visitor's initial entry source.
- Condition
- is - Targets visitors coming from the specified referrer.
- is not - Excludes visitors coming from the specified referrer.
- contain - Targets visitors whose referrer URL includes the specified value.
- does not contain - Targets visitors whose referrer URL doesn’t include the given value.
- is empty - Targets visitors who arrive without a referrer (direct visits).
- is not empty - Targets visitors who have a referrer (dynamic).
- Value - the referrer URL or substring to match the selected condition.
- Social Media Campaigns - Identify visitors coming from a particular social media platform or campaign.
- Partner Websites - Engage users referred from partner sites differently, offering them exclusive deals or content to reinforce partnership benefits.
- Direct Traffic Engagement - Using the "is empty" condition, you can specifically target users who directly visit your website without any external referral, suggesting a pre-existing awareness or loyalty.
- Navigate to the 'Targets' section within the Personizely dashboard.
- Click "Create target" and name it.
- Choose 'Add Filter' and select 'Referrer'.
- Begin by selecting a referrer condition.
- After condition selection, input the specific referrer URL or string.
- Save the filter settings. The Target is now ready to be used in your Widgets and Campaigns.
