Targeting

Widget history

3min

Target visitors based on their past interactions with various widgets on your site. This targeting is based on whether they have viewed, submitted a form within, or clicked through a widget.

Options

  • Event
    • Viewed - The visitor has viewed a widget.
    • Submitted - The visitor has submitted a form within a widget.
    • Clicked - The visitor has clicked on a button, images, product the widget.
  • Condition
    1. At least
    2. Less
  • Count - the number of times the interaction should have occurred to meet the condition.
  • Widget (optional) - the specific widget to narrow the filtering down to.
  • Time frame (optional)
    • In the last - The number of days in the past during which the interactions should have occurred.
    • On or after - A specific date from which the interactions must have occurred.
    • Before - A specific date before which the interactions must have occurred.
    • During this session - Interactions that have occurred in the visitor's current browsing session.
  • Time interval/date - number of days or a specific date.

Use cases

  1. Engagement follow-up - Target visitors who have viewed a particular widget several times but haven’t interacted, offering them assistance or incentives.
  2. Re-engage past interactors - Reach out to visitors who clicked on a widget before a certain date, perhaps with updates or new offers.
  3. Session-specific targeting - Engage visitors who have interacted with a widget during their current session, capitalizing on their immediate interest.

How to use

  1. Navigate to the 'Targets' section within the Personizely dashboard.
  2. Click "Create target" and name it.
  3. Choose 'Add Filter' and select 'Widget History'.
  4. First, pick the interaction type (Viewed, Submitted, or Clicked).
  5. Choose the frequency condition (At least or Less) and specify the numerical value.
  6. Optionally, select a specific widget from the dropdown menu for focused targeting.
  7. If needed, define the time frame for the interaction, either by days or specific dates, or choose 'During this session' for immediate session-based targeting.
  8. Save the filter settings. The Target is now ready to be used in your Widgets and Campaigns.



Updated 25 Mar 2024
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