Experiments (A/B tests)

a/b test campaigns allow you to a/b test various changes on your site by defining variations that should be tested against a control version variations each experiment campaign in {{brand}} has an original variation by default, which acts as a control group visitors who see this variation won't see any changes, but a view is going to be recorded then you can add multiple variations to a campaign and assign each of them a percentage share the sum of all shares will always be 100 sticky variations {{brand}} stores the selected variation in local storage, ensuring that the same variation is shown consistently across different pages and visitor sessions target setting up the campaign target allows restricting which visitors are going to see the experiment you can specify a single target setting up a target that involves advanced filters like geo location, visitor history, and other server side filters might cause the campaign to show a cloak on top of elements that could change (making them invisible), to prevent flicker traffic allocation the traffic allocation option allows only exposing a subset of visitors to a campaign this is helpful for high traffic websites that don't want to run the campaign to all visitors at once, or when a test run is needed to make sure everything runs smoothly before exposing the whole audience to the campaign goals setting up goals for your campaign allows you to track the performance of the campaign you can set up multiple goals a campaign requires at least one goal, and one of the goals can be set us a favorite, which will make it selected by default in this campaign's report/analytics once a visitor sees one of the variations of a campaign, the campaign is going to be assigned a view then, if this visitor reaches one of the goals specified in the campaign settings, the campaign is going to be assigned a conversion this breakdown can be seen on the campaign's report page depending on the type of campaign, you can apply changes to each created variation see more about these changes in the campaign types section