Campaign types

1 min

Personizely has seven campaign types, each changing a different part of your store, and every one can run as an A/B test or as a personalization.

Type	What it changes	Platforms	Runs as
Content A/B testing with the visual editor	Text, images, styles, layout and custom code on your pages, through the visual editor	All	A/B test, personalization
Split URL testing (redirect tests)	Redirects visitors from one page to another URL	All	A/B test, personalization
Theme testing (Shopify)	Shows a different Shopify theme	Shopify	A/B test, personalization
Template testing (Shopify)	Shows a different Shopify template for products, collections, pages, blog posts or the homepage	Shopify	A/B test, personalization
Price testing (Shopify)	Changes product prices on the storefront and at checkout	Shopify	A/B test, personalization
Shipping rate testing (Shopify)	Replaces shipping rates at checkout	Shopify Plus, Advanced and development stores	A/B test, personalization
Full-stack experiments and feature flags	Nothing by itself: your code reads the visitor's variation and feature flags through the JavaScript API	All	A/B test, personalization

To show a variation to a specific audience instead of testing, see Personalizations.