Personalizations

personalization campaigns allow you to show different versions of your site to different visitors based on defined targets docid\ w8hmxsmdf8c dc zp3ry variations for personalization campaigns, every variation is defined by a target you can select an existing target or create a new one, and it will be assigned a variation automatically each variation inherits the target name by default variations can be reordered by precedence, so if there's any overlap in your targets, the visitors will see the first come variation editing the variation opens up the campaign builder, where you can make visual changes to the pages configured in the campaign each change will be saved as a region based on the changed element's selector besides changing elements, it's also possible to adjust variation css and js to run custom code control group the control group option in a personalization campaign allows you to split the traffic up between the personalized variation and a control group that would see the unchanged content this would allow you to understand the impact that your campaign is having on your website conversion to track this, you would have to set up at least one goal for the campaign depending on the type of campaign, you can apply changes to each created variation see more about these changes in the campaign types section traffic allocation the traffic allocation option allows only exposing a subset of visitors to a campaign this is helpful for high traffic websites that don't want to run the campaign to all visitors at once, or when a test run is needed to make sure everything runs smoothly before exposing the whole audience to the campaign goals setting up goals for your campaign allows you to track the performance of the campaign you can set up multiple goals a campaign requires at least one goal, and one of the goals can be set us a favorite, which will make it selected by default in this campaign's report/analytics once a visitor sees one of the variations of a campaign, the campaign is going to be assigned a view then, if this visitor reaches one of the goals specified in the campaign settings, the campaign is going to be assigned a conversion this breakdown can be seen on the campaign's report page