Campaigns
Campaign types
URL split
3 min
url split campaigns allow you to direct visitors to one or more fully independent pages on your website by redirecting visitors to alternative urls this method is ideal when each variation is a standalone landing page or an entire multi page funnel how it works creating the campaign – you define one or more pages where personizely will run and the variation urls where the visitors should be redirected activating the campaign – when the campaign is live, personizely redirects visitors to their assigned variation url before the page finishes loading, making the experience seamless redirection behavior visitors falling into a variation are redirected immediately to the corresponding variation url the redirect is designed to occur early enough to prevent flicker or visual disruption multi page support – a single url split campaign can include multiple original urls , allowing you to redirect to entire page funnels each variation can define a matching url for every page in the funnel advanced settings per page replace original url – each variation url can be configured to replace the visible url , so the visitor sees the original path in their address bar even after redirection preserve query parameters – you can choose to pass through query strings from the original url to the variation url this is useful for preserving tracking and analytics data no flicker experience – to ensure redirections happen instantly, we recommend loading the personizely script in synchronous mode (non async) configuration pages a url split campaign can be configured to run on one or multiple pages only pages that are of the "single page" type can be used for this campaign type when using more than one page, you will have to configure the alternate url for these extra pages for each variation as well for each variation page pair, you have to set the alternative url besides the url, there are 2 more options you can set replace original url – each variation url can be configured to replace the visible url , so the visitor sees the original path in their address bar even after redirection preserve query parameters – you can choose to pass through query strings from the original url to the variation url this is useful for preserving tracking and analytics data requirements all variation urls must exist and be publicly accessible the @ script must be installed synchronously on all pages involved in the campaign