Product price (Shopify)

Product price campaigns allow you to test or personalize the prices of your Shopify products across different visitor groups. You define price adjustment rules per variation, and Personizely automatically shows the correct price to each visitor based on their assigned group.

Personizely uses two different strategies to apply price changes, depending on your Shopify plan.

Available on Shopify Plus and Development stores. Prices are adjusted dynamically using Shopify Cart Transform Functions — no product duplication is involved. The original product is always used, and price rules are applied at the cart and checkout level. To learn how it works in detail, see Cart TransformCart Transform.

Available on all other Shopify plans. Personizely creates unlisted duplicate products in your Shopify store — one clone per variation per product. Visitors assigned to a variation are transparently redirected to the clone with the adjusted price. To learn how it works and what to configure before launching, see Duplicate products (clones)Product Clone.

The strategy is selected automatically based on your Shopify subscription. Cart Transform is always preferred when available. If your plan does not support Shopify Functions, the Product Clone strategy will be used.

You do not need to configure anything — Personizely will apply the correct approach when you create the campaign.

Regardless of which strategy is used, the campaign setup works the same way:

For a full reference on rules, actions, and rounding behavior, see Price adjustment rulesPrice Adjustment Rules.

For strategy-specific details, see Cart transformCart Transform and Duplicate products (clones)Product Clone.